Rob Scichili (shick-lee) has worked in sports for over 27 years, including experience in the NBA, NHL, MLB, PGA Tour, tennis, cycling, college football and college basketball. Specializing in publicity, creative and marketing, he has operated his own sports consulting company, Shick Communications, since 2012. Scichili also holds a role of senior vice president of Franchise Sports & Entertainment, a consulting agency to North Texas teams, sporting and charitable events, which has expanded its role outside of sports marketing over the last few years. It also provides services such as comprehensive marketing plans, media buying and evaluation, sponsorship negotiations and implementation/activation for consumer advertising accounts. He is also part owner, editor and writer for ScoreBoardTx, a digital sports magazine.
In early 2017 Scichili and his partners created Mint Farm Films, a production company dedicated to the creation and distribution of original sports programing. A veteran of 17 seasons in the NHL, Scichili spent 10 years overseeing the communications department of the Dallas Stars, including all publicity, media relations, publications and Internet content & services. He was a primary member of the Stars’ creative team in all areas of promotion, public relations, marketing and game entertainment.
Scichili also worked with the Anaheim Ducks from the team’s inception in 1993, helping the business staff build an expansion franchise from the ground-up, all under the umbrella of The Walt Disney Company. He oversaw the Ducks’ PR efforts his last three seasons in Anaheim, and assisted the company in the transition of the California Angels’ merge with Disney Sports in 1996.
Beginning his career in basketball, he broke into sports with the Dallas Mavericks in 1990 before joining the Minnesota Timberwolves in 1992. He’s worked with MLB.com as a marketing producer & writer for TexasRangers.com and KCRoyals.com. Scichili has also worked in football (College Football Playoff), college basketball (Final Four), golf (Byron Nelson Classic), tennis (Davis Cup, Dallas Tennis Classic), Cycling (Collin Classic), and soccer (Dallas Sidekicks). A former board member of the Dallas Stars Foundation, Scichili currently serves on the board of directors of the Mike Modano Foundation. He is a graduate of Texas A&M University with a bachelor’s degree in journalism.