Tom Fireoved

Tom Fireoved started his career in sports in the communications department of Zucker Sports Management Group in suburban Chicago in 1991, providing PR and marketing assistance to the agency's professional NFL and NBA athletes. In May of 1993 he moved south when he was hired as one of the first employees of the Dallas Stars Hockey Club after its relocation from Minnesota. 


Helping hockey get its foothold in the Lone Star State over 14 years, the last four serving as Executive Vice President of Corporate Sales, he was responsible for all team sponsorship sales  including signage, TV, radio, print, website, the American Airlines Center, the Dr Pepper StarCenters and the Dallas Stars Foundation. For three of those years he simultaneously wore a similar hat with the Texas Rangers Major League Baseball Club as Assistant Vice President of Sponsorships when the front offices of the two teams were merged.

Fireoved left the team side of sports in 2007 when he founded Franchise Sports Marketing, an agency representing professional athletes in all aspects of marketing opportunities, including, but not limited to, commercials, appearances, new media, charitable contributions and all aspects of promotion. As president of Franchise Sports he also served as a consultant to local teams, sporting and charitable events, and the agency began providing services such as comprehensive sports marketing plans, media buying and evaluation, sponsorship negotiations and implementation and activation for consumer advertising accounts.

In 2009 he added the role of publisher and founder of the regional hi-end sports and lifestyle publication ScoreBoard to his list of responsibilities. Fireoved converted ScoreBoard to a digital platform in 2013 and Franchise Sports & Entertainment was created when the agency expanded its role outside of sports marketing, including a partnership in the development of sports related documentaries. In early 2017 Fireoved and his partners created Mint Farm Films, a production company dedicated to the creation and distribution of original sports programing. The same year he helped launch XSM Global, a full-service action sports and event company.


Fireoved served on the board of directors of the Dallas Stars Foundation and is currently Vice President of the Mike Modano Foundation, on the advisory board of the National Basketball Retired Players Association and a board member of the Tribute to Valor Foundation. He holds a Bachelor of Science degree from Texas Christian University and a Masters of Business Administration from the University of Illinois at Chicago.
tom@mintfarmfilms.com