A biographical documentary film would cover an athlete’s life story. A piece replete with as much nuance as Pudge’s, or Nancy’s, or Sidney’s story offers makes for engrossing long-form content. We can structure it to fit a partner’s programming strategies – does your audience want it in 30-minute episodes they can later binge watch? Are two-hour films playing well with certain target audiences? Would it make sense to combine it into a branded series with multiple athletes’ stories? We can adapt.
We’ll create content for social media that can be used to promote the show or be sold as part of an advertising package (or both). And in an on-demand and programmatic world, that doesn’t have to stop after the show’s premiere. With content living online, there will be ample opportunity to drive people back to that content.
For instance, in 1999, Pudge Rodríguez became the first catcher to hit 20 home runs and steal 20 bases in a season. If another catcher closes in on that milestone in a future season, it would make sense to take advantage of the buzz around that potential achievement to drive baseball fans to content related to the first man to do it. We’d provide you, for instance, sound bites from Iván about how he did it, maybe supplemented with a comment from his hitting coach, Rudy Jaramillo with some backstory about Pudge’s unexpected development into a home run hitter.
Corporate or public gatherings represent a superb opportunity for storytelling. We know how to incorporate film elements into live events to give them extra pizzazz. It allows an advertiser to reach a different audience, or reach an existing one more personally.
Elements of an athlete’s story can be used as part of a campaign that involves far-reaching, bigger-picture themes. For instance, many companies have embraced diversity and inclusion, and want to position themselves to demonstrate a commitment to it. The stories of Sidney Moncrief, Nancy Lieberman, and Iván Rodríguez, for instance, contain multiple components applicable to D&I subjects. Advertisers can buy into this content and use it to show not only their commitment to a diverse and inclusive workplace but that they are leading public-facing efforts to show its worth to a wider audience.
While a Hall of Fame player has broad appeal, some aspects of the player’s stories would play especially well in certain parts of the country or the world. We can customize content to be promoted, aired, or sold regionally.
All of these elements have the potential to yield substantial benefits in terms of earned media for any brands involved, including a network and any advertisers. Cutting across TV, sports, current themes, and more can give the project legs beyond just a single journalistic area.
Mint Farm Films works directly with athletes and their representatives. If an advertiser wants to explore avenues for more far-reaching involvement with one of our athletes, we can quickly facilitate it on mutually beneficial terms.